![]() ![]() Google Play Developer console was once free, however, now it requires a registration fee (information accurate as of January 2019). You are able to download the report for further analysis. There are some dimensions available to view a report: Android version, device, country, language, tablet, carrier, app version. If you select View Details, you can get a closer look at the situation according to the device or by the user and you can check the improvements related to uninstalls after you published a better version. You can check the dashboard for the number of installs and uninstalls for the last week, month or year. Next, select all applications and select the desired app. First, you need to sign in to Google Play Developer Console. Google platform for developers allows you to track your app’s performance and measure installs and uninstalls across Android only. Our Top Picks for the Best Tools to Track Uninstalls, Uninstall Rate, and Uninstall Analytics Google Play Developer Console So there you have it, not 1, but 4 reasons why tracking uninstalls is important! Now let’s get to the tools that make this possible! This list is in no particular order. This will not only help you understand your product better (from the market perspective) but also help your marketing and advertising targeting efforts. Clearly a point for concern, it is important to identify which channels, campaigns, countries, target audience and so forth are leading to the uninstalls. Last, but not least, uninstalls are simply a culmination of wasted marketing and advertising spending. ![]() Uninstalls = Wasted Marketing and Advertising Spend. Uninstalls Can Affect Your App Store Ranking and RatingĪdditionally to this, uninstalls can affect your App Store and Google Play rankings, as this also contributes to their search algorithms, and also uninstalls might also lead to negative reviews, which may seriously hurt your app in the long-term and may be very difficult to recover from. Additionally, categories such as gaming, or dating, rely upon an abundant community, in order to keep the ‘big-fish’ (or the users with the highest ARPPU) active and engaged. Thus, a high-level of installs can affect your overall in-app engagement, thus potentially affecting your bottom line. Uninstalls Can Affect Your Freemium Bottom Line.Īdditionally, from a monetization perspective, as most apps follow the freemium model of monetization, in-app engagement is paramount to most app’s staying afloat. These are critical errors that must be identified and eliminated, in order to progress your business further. Uninstalls is essentially a great litmus test for your product, marketing, and advertising efforts, as uninstalls can be an indication of the wrong product-marketing fit, or UX and product improvement needs, or it can indicate ineffective marketing and advertising. There are a plethora of reasons why tracking uninstalls is just as important as tracking installs, if not, perhaps even more important. Why are Uninstalls Important to Track? Uninstalls are the Litmus Test for Ineffective Strategy or Execution.īefore diving into the best tools to track uninstalls, it is important to understand why this metric is vital to app success. In order to find meaningful insights you have to track app installs and examine uninstall analytics. We extrapolate the four main reasons why tracking uninstall rate and uninstall analytics is an essential metric to follow to keep app deletions at bay. Uninstall tracking is a crucial part of measuring the success of your app, as app uninstalls are a powerful indication of a product, marketing or advertising required changes or improvements. If you have a high retention rate then you reached your goal, however, if the number of active users drops quickly after the campaign then this indicates an issue. This is when you need to track app uninstalls. After the campaign ends, you need to ensure that you retain your users, that they are highly engaged and that your uninstall rate meets your expectations. ![]() All smart developers know that a successful campaign should be started during the development process and continued after the app is launched, keeping a close relationship with the marketing team at all times. When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads. This post was originally published in 2017, and since then, it amassed over 13k views.
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